Häagen-Dazs™ has been making ice cream like no other since 1960. The vision of our founder, Reuben Mattus, was to develop the most extraordinary ice cream the world has ever tasted, a luxurious scoop to escape the everyday. And to get there, he used only the highest quality, carefully selected ingredients. As Reuben said: If you're like everyone else, you're lost. So we make ice cream like no other - the best you can do.