Our story begins with Danish goldsmith Per Enevoldsen and his wife Winnie, who founded Pandora in Copenhagen, Denmark in 1982. Pandora has been on an incredible journey from a local Danish jewellery store to the largest jewellery brand in the world. The brand is known for its customisable jewellery and charms, which make up the majority of its sales. Pandora designs, manufactures and markets hand-finished jewellery from high-quality metals at affordable prices.